Essential reading for retailers and suppliers in the home improvement market

Brand share gains for Bayer Garden

Published: 15 August 2007
Bayer Garden says it has bucked the downward trend in overall sales of pest and weed control products and achieved an increase in market share.
Brand share gains for Bayer Garden
Despite a decline in 2007 compared with the same January to June period last year, Jane Lawler, head of marketing at Bayer Garden said listening to and reacting to the needs of the gardening consumer has been fundamental to its success in 2007.

"A continuous process of profiling the consumer has demonstrated that they are increasingly looking for quick and easy ways to select the right product and then get the job done with the minimum of fuss.

"This means making sure that the product is easy to understand and the label information is easy to get to and highly compelling.

Bayer Garden cited an investment in developing new packaging – with key information in picture format, and using the front, sides and back of pack – instrumental in driving sales.

Ms Lawler added Bayer is now evaluating the results of further research during 2007 and working on additional improvements for 2008.


(Your email address will not be published)
5 + 3 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories