Essential reading for retailers and suppliers in the home improvement market

Bostik launches #BluHacks campaign with Blu Tack TV ads

Published: 22 October 2019 - Neil Mead

Bostik has launched a new TV advertising campaign to promote alternative uses of its iconic reusable adhesive, Blu TackThe £3/4 million campaign, which includes a mixture of 30 second and 10 second slots, goes live on 21 October until 16 December.

Going beyond the product’s traditional uses of sticking things to the wall or keeping objects in place, the campaign aims to drive frequency of purchase by focusing on Blu Tack’s multitude of uses, or #BluHacks, that make everyday life that little bit easier.

Whether you’re removing fluff from clothing, levelling a picture frame or fixing a wobbly table, there’s a #BluHack for that!

The TV ads will be aired across a broad channel mix on Sky TV, and form part of a comprehensive marketing campaign including online advertising, social media activity, influencer marketing and a dedicated website featuring user-generated #BluHacks. Updated packaging has also been introduced across the Blu Tack range to include details of the #BluHacks campaign.

Bostik has also partnered with Teacher’s Pet, a provider of unique and engaging classroom content, which will put the brand in front of over 250,000 teachers, parents and children in the UK.

Commenting on the launch of the campaign, Jackie Roberts, category manager for stationery and repair at Bostik said: “We’re making a serious investment to support the nation’s favourite reusable adhesive.

“Our research shows that 9 out of 10 adhesive tack users had bought Blu Tack in the past 12 months*. By using the #BluHacks theme, we’re able to encourage alternative uses of the product, which in turn will help drive frequency of purchase.

“With the ‘What do you do with yours?’ strapline, we’re also expecting to benefit from a wide range of user generated content, which can be shared via social media and the new Blu Tack website.”

You can view the advert here -

For further information or to become a stockist of Bostik products, visit, email or call 01785 272625.


*Alchemy research May 2019 – 1,016 adhesive tack buyers.


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

Help us to help you by taking part in our latest poll...
As we come out of the Covid-19 lockdown and shoppers return to stores, what areas do you feel you would like more help with to run your business better?

Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl

Most read stories