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Big Red Book, Worth It, and indoor come up trumps for Woolworths

Published: 3 August 2007
Tuesday's half year trading update for Woolworths showed the high street retailer benefiting from good performances in the Big Red Book, the Worth It range and 'indoor' products.
Big Red Book, Worth It, and indoor come up trumps for Woolworths
Retail like-for-likes for the 10 weeks to July 28 were up 3.7%, improving on the last figures after 17 weeks, which were +0.8%.

However, retail analysts have pointed out that the cumulative total for the first half was +0.7% although this number was helped by the soft comparatives caused by last year's World Cup and the introduction of the Big Red Book (where online sales have been around 100% up).

Seymour Pierce adds that Woolies, like many retailers, 'could do with a couple of weeks of good weather to shift around £5m of seasonal stock'.

It is understood the successful Worth It range - running at around 3% of sales - will be refreshed with a further 200 lines for Christmas.

Away from the results, talk of a post-Christmas split up of the chain - into entertainment and retail - have been brought back to life following comments at a press conference by chief executive Trevor Bish-Jones.

It is thought that any such split is dependent upon Woolworths producing good half-year results after the next Christmas trading season.

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