Essential reading for retailers and suppliers in the home improvement market

BHETA wins website of the year at TAF Awards

Published: 12 July 2019 - Kiran Grewal

The British Home Enhancement Trade Association (BHETA) has announced it has won the Website of the Year award at the Trade Association Forum’s TA Best Practice Awards 2019. The annual event, now in its seventeenth year is formally supported by the Department for Business, Energy and Industrial Strategy at took place a County Hall in London on 9 July.

The BHETA website www.bheta.co.uk was launched in February 2018 and reflects the association’s growing status as the industry conduit between suppliers and retailers. It combines input from industry experts, the BHETA executive team and the BHETA Board.  Its objectives are to deliver a credible hub of industry information utilising a modern, stylish, user-friendly interface, compatible with desktop, tablet and mobile devices, be a research resource for the retail sector and members’ customers, raise the profile of the services and business support available to members and encourage new membership and member retention..

A key feature of the website is the BHETA ‘Retailer Zone’. It is an excellent tool for the industry that allows buying teams, from BHETA’s members target customer base, to find suppliers, products and brands, while also offering them an opportunity to engage with BHETA via its retailer engagement programme including forums and ‘Meet the Buyer’ days.  By working with research company GfK, BHETA supplies all members with quarterly updated POS data.  A look-up functionality on the ‘Retailer Zone’ enables members and visitors to find out GfK category definitions.

Will Jones receiving his prize from the event compere (left) and Chris Buxton, Chairman of TAF
Will Jones receiving his prize from the event compere (left) and Chris Buxton, Chairman of TAF

 

BHETA’s chief operating officer, Will Jones said: “The website represents real value for money in that it allows our members access to all the latest initiatives and offers them an ideal marketing platform for their products and brands. It also assists the BHETA team in attracting new members to the association.    

“Receiving a Best Practice Award is not only about the kudos of being an award-winning organisation, but it recognises just how much the BHETA website reflects the needs and aspirations of the BHETA membership from service provision to lobbying to dynamic real time contact with targeted retailers.  This is fantastic news for BHETA and for everyone involved with creating, evolving and maintaining www.bheta.co.uk as the vibrant communications hub that it is.” 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are we seeing a rise in consumers interested in smart home security?



Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories