The British Home Enhancement Trade Association (BHETA) is to host a half day briefing session for members planning to exhibit at this year’s live Exclusively Show on August 24 and 25. The briefing webinar takes place at 10 am on May 13 via Zoom.
Speakers will include the exhibition’s sales, marketing and operations team as well as Phil Pond from trend forecaster, Scarlet Opus, and Richard Watts, curator of the Exclusively Brand Showcase. The event will cover all the information exhibitors from the housewares, small domestic electricals and gift markets need if they are to derive maximum benefit from the many opportunities at the Exclusively Show.
Topics will include recommendations on product selection and stand presentation and how best to take advantage of the generous pre and post-show marketing support package available to all exhibitors. Details of information required; and deadlines will be available. There will be an outline of the events scheduled including the buyer and press receptions, as well as the trend tours and talks. Full details of how to make the most of the added value show opportunities such as the press office and the Brand Showcase area which is aimed at consumer media and influencers will also be included.
The briefing webinar will cover off all the practicalities of exhibiting at Exclusively as well, including all the operational and logistical information required, with special emphasis on how the Business Design Centre venue and the show protocols have been made safe in the light of Covid-19.
BHETA’s Chief Operating Officer, Will Jones explained, “The Exclusively Show is always an exciting event for suppliers, retailers and opinion formers, given its reputation for predicting commercial opportunities for the year ahead very accurately. With this being the first opportunity for people in the industry to gather in some considerable time, the 2021 Exclusively looks set to be especially popular. Exhibition space is in fact already 95% sold and team is receiving more enquiries about visiting and exhibiting all the time, as the Government ‘roadmap’ and the speedy progress of the vaccination programme restores confidence.
“Safety for exhibitors and visitors is of course paramount, which is why we have elected to invite buyers and media from the UK only for this year. We are also working closely with the venue to ensure that all guidance is followed to the letter.
“The Exclusively briefing is aimed at all those wishing to find out more about how to maximise return on exhibiting; and all those keen to learn more about the upcoming trends to prepare for the show. It will also be a great introduction for first time exhibitors as the whole Exclusively team will be on hand to answer questions and offer advice.”
More information about the Exclusively briefing and the show itself can be obtained from the BHETA Member Services Team on 07946 078566 or on the www.bheta.co.uk, or via the website www.exclusivelyshows.co.uk.