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BHETA launches new membership package aimed at electrical appliance suppliers

Published: 27 January 2021 - Neil Mead

The British Home Enhancement Trade Association (BHETA) has launched a new membership offer aimed at supplier companies offering any kind of home enhancement or home improvement product powered by mains electric or battery. Called BHETA Electrical, it focuses on everything to do with the complex technical and logistical issues around marketing products with a plug or battery power. Membership is open to companies supplying small electrical housewares appliances, DIY tools including cordless, electrical and security lighting and batteries.

Members of BHETA Electrical can access two influential committees. The Small Electrical Appliance (SEA) Committee is group of senior managers from the industry with a remit to protect, promote and safeguard the interests of the sector. Only BHETA Electrical members qualify to join the committee and then only by invitation. The Environmental, Operations and Safety Committee (EOSC) is open to technical managers from electricals suppliers - housewares to DIY - and discusses and agrees common industry understandings regarding quality and safety issues. This includes product returns via WEEE, service matters and legislation. The committee can access latest information from the British Standards Institute, the JTA (Joint Trading Association), the BEIS (Department of Business, Energy and Industrial Strategy), the OPSS (Office for Product Safety and Standards) and the ICER (The Industry Council for Electronic Equipment Recycling).

At the core of the BHETA Electrical membership are ten companies who collectively joined BHETA when the Small Electrical Marketing Association (SEAMA) disbanded in 2020. New members can expect exclusive invites to electrical networking events, first-hand access to industry legislative and technical information through EOSC, and lobbying power with government, regulators, and influencers up to two years ahead of all industry legislation.

Membership also provides unique access to other ICER members, including producers of electronic and electrical equipment, compliance schemes, waste management companies, treatment facilities and recyclers.  BHETA also supplies its BHETA Electrical members with a quarterly market data report in, produced in partnership with Globaldata, showing category growth rates in the small electricals sector as well as regular retailer updates.

Chief Operating Officer of BHETA, Will Jones commented: “There are numbers of issues and opportunities in the home enhancement and improvement industry at the moment and some of them are potentially legislative. The launch of BHETA Electrical is all about a united approach to both the challenges and the opportunities and as ever, BHETA will be combining powerful lobbying with excellent retailer networking, covering off all the important issues of the day.”

BHETA regularly lobbies on subjects affecting housewares, small electricals, DIY and garden members.  It also provides member training and retail networking events, up to the minute data on market opportunities compliance advice.  To find out more, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on



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