Australian barbecue manufacturer celebrates its name in print with a gold-plated grill.
To mark its inclusion in Michael Caldwell's book titled The World's Finest, BeefEater took its luxury barbecues one step further and created a 24 carat gold plated model.
The 'bling barbecue', as it has been dubbed, is showcased on the company's stand at Glee, along side the book, which details 100 of the finest products and places in the world.
BeefEater is featured in the book alongside prestigious brands such as Versace, Bugatti, Mont Blanc and De Beers.
The impressive exhibit, worth a whopping £100,000, is based on the BeefEater SL4000s barbecue, however it is not for sale, and managing director James Scott certainly wouldn't recommend trying to cook on it. "Gold is not exactly the ideal material for barbecuing - I dread to think what your sausage would come out like!"
The barbecue, which has generated a lot of interest at Glee so far, is halfway through a world tour and is due to appear at trade shows in Dubai and North America in the coming weeks.
Mr Scott hopes to use the company's place in The World's Finest to increase brand awareness and the gold grill is already drawing a lot of visitors to BeefEater's stand. He said: "We've had a few people try to put an offer in for the barbecue, however I believe it is destined for a museum in Australia at the end of the tour."
When asked if BeefEater would ever consider commissioning a similar model for a paying customer, Mr Scott responded: "I'd probably say, 'give us £5,000 for one of our barbecues and give the other £95,000 to charity!'"