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BDC: "We're back!"

Published: 3 January 2013
BDC Electrical Distribution Ltd - formerly known as BDC 2008 and Bridisco - is back on form 18 months after entering administration.
BDC: 'We're back!'
Director Russel Law got in touch with DIY Week to give an update on the business, which now operates solely from its original Croydon depot, with a stronger product focus on electrical goods. As an ex-employee of BDC, Mr Law had kept track of the business from afar and was quick to respond when he heard of its troubles back in the summer of 2010.

"I left BDC in 2006 and worked elsewhere for a time," he told DIY Week, "when I heard the business was having issues and making closures, I made enquiries with the administrators."

As reported by DIY Week at the time, Mr Law completed the purchase of BDC's assets and logos on the same day administrators MCR were appointed.
"At the time we weren't able to comment on the business," added Mr Law, "but since streamlining we are now on track and doing well."

One of the biggest changes Mr Law has made has been to scale back BDC's offering from large white goods to household electricals. "The white goods market has become increasing aggressive," Mr Law explained, "which can be seen from the likes of Comet. There's also the cost of space, storage and distribution to take into account - all these have gone up. I think the way forward is definitely to limit transportation and storage."

At the time of purchase BDC's five extra depots had been closed down, and though Mr Law had the option to re-open them, the decision was made to keep the business scaled down to one branch.

Since taking on the wholesaler and re-focusing its offering, Mr Law has reported steady growth for BDC over the past two years. Its lighting range has expanded, incorporating new brand Nartel, and the firm is also focussing heavily on environmentally-friendly products. "This area is growing massively - there is a real demand for sustainable homes," said Mr Law. "There are big developments going on in our low-energy products range."

The firm's website is another area where investment has been earmarked, and already 99% of BDC's products are available online. "I absolutely think this is where the market is heading," Mr Law explained, "It's a reason why white goods are not doing so well I think. So yes, our website is definitely another big area for development."

Contact details for the new and improved BDC can be found on its website.

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