Bayer to breathe new life into houseplants
Published: 19 October 2016
Bayer Garden is aiming to rejuvenate the houseplant sector, capitalising on the iconic and recognised Baby Bio brand. Baby Bio is launching four new products: Baby Bio Orchid Feed & Mist, Baby Bio Potting Compost, Baby Bio Orchid Compost and Baby Bio Pour & Feed Ready to Use.
Group brand manager Christina Bouzala explained, "Baby Bio is the trusted ‘go to’ brand for indoor plant care. With this in mind we’re going to show people why and how to feed their houseplants and give them a range of new products that will help them make sure their houseplants are vibrant, bright and colourful.”
Bayer Garden will grow the category further, using consumer insight to increase purchase rates and the value of each basket.