Bayer Environmental Science UK and Ireland has appointed Paul Lerigo as its new head of marketing for Bayer Garden.
In his new role, Mr Lerigo will lead a team of product managers, regulatory and technical experts and will report directly to the head of Bayer Environmental Science, Austin Davies.
Mr Davies said: "We are delighted to welcome Paul to the team. 2012 is a significant year for us with the launch of a new brand family and additions to our product range.
Mr Lerigo previously worked for DEWALT as European marketing manager with responsibility for the company's professional and end-user farcing marketing communications across the construction and accessory portfolios.
He said: "Bayer Garden has invested heavily in the development of new products being brought to the market this year, the creation of a strong brand family, the return to TV advertising and the launch of two on-pack promotions.
"It's an exciting time to be joining and I'm very much looking forward to maximising the potential."