Essential reading for retailers and suppliers in the home improvement market

Bayer Garden appoints new head of marketing

Published: 7 February 2012
Bayer Environmental Science UK and Ireland has appointed Paul Lerigo as its new head of marketing for Bayer Garden.
Bayer Garden appoints new head of marketing
In his new role, Mr Lerigo will lead a team of product managers, regulatory and technical experts and will report directly to the head of Bayer Environmental Science, Austin Davies.

Mr Davies said: "We are delighted to welcome Paul to the team. 2012 is a significant year for us with the launch of a new brand family and additions to our product range.

Mr Lerigo previously worked for DEWALT as European marketing manager with responsibility for the company's professional and end-user farcing marketing communications across the construction and accessory portfolios.

He said: "Bayer Garden has invested heavily in the development of new products being brought to the market this year, the creation of a strong brand family, the return to TV advertising and the launch of two on-pack promotions.

"It's an exciting time to be joining and I'm very much looking forward to maximising the potential."

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

Help us to help you by taking part in our latest poll...
As we come out of the Covid-19 lockdown and shoppers return to stores, what areas do you feel you would like more help with to run your business better?




Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories