Essential reading for retailers and suppliers in the home improvement market

Bathstore uses CGI in new TV ads

Added: 5 January 2011

Bathstore believes the new TV creative breaks the mould of conventional bathroom advertising, as the animation brings its products to life and focuses on the technology behind the design.

Eureka!, which launched on December 22, is the first Bathstore collaboration between newly appointed advertising agency M&C Saatchi and media planner buyers Manning Gottlieb OMD.

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