Essential reading for retailers and suppliers in the home improvement market

Bake-Off boosts bakeware sales at Robert Dyas

Published: 11 October 2017 - Sue Deane

Latest figures from Robert Dyas reveal the homeware retailer has seen a significant increase in visitors to the bakeware section on its website since the start of the new Channel 4 series of The Great British Bake Off. 

“Since the show has been aired this season we have seen a notable increase of 55% in bakeware sales and 42% in cake making and decorating products,” said COO Rachel Brain. “We have also seen over a 10% increase in the kitchenware range overall. 

“There has been a direct correlation between the number of people watching the show and those interested in recipes and baking equipment. This series has proved extremely exciting with more challenging bakes than ever before. We are looking forward to seeing what else is in store.
“Robert Dyas provides all the basics for novice and veteran bakers to recreate Bake-Off recipes including cake and bread tins, piping sets, food processors and electric mixers – both online and in store”.

 

In addition to baking accessories, Robert Dyas offers a huge range of kitchen related-gadgets.  

Comments


(Your email address will not be published)
1 + 5 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories