Latest figures from Robert Dyas reveal the homeware retailer has seen a significant increase in visitors to the bakeware section on its website since the start of the new Channel 4 series of The Great British Bake Off.
“Since the show has been aired this season we have seen a notable increase of 55% in bakeware sales and 42% in cake making and decorating products,” said COO Rachel Brain. “We have also seen over a 10% increase in the kitchenware range overall.
“There has been a direct correlation between the number of people watching the show and those interested in recipes and baking equipment. This series has proved extremely exciting with more challenging bakes than ever before. We are looking forward to seeing what else is in store.
“Robert Dyas provides all the basics for novice and veteran bakers to recreate Bake-Off recipes including cake and bread tins, piping sets, food processors and electric mixers – both online and in store”.
In addition to baking accessories, Robert Dyas offers a huge range of kitchen related-gadgets.