Essential reading for retailers and suppliers in the home improvement market

B&Q targets female market with new 'I did that' ad

Added: 29 March 2012

The ads target female customers, in a similar move to rival Homebase which recently identified 60% of its customer base were woman and designed its latest ad campaign accordingly.

B&Q says it is its female shoppers who are "more often than not the decision-maker[s] in home improvement purchases."

Read the full story here.

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