Essential reading for retailers and suppliers in the home improvement market

B&Q spends £60m on relaunched website

Published: 13 October 2014
B&Q has spent more than £60m on a relaunch of its website, which it says is the most comprehensively stocked and most functionally advanced of its kind in the UK.
B&Q spends £60m on relaunched website
The website, www.diy.com, is designed for easy access optimised for all devices - mobile, tablet or fixed - and aims to offer the home improvement retailer's best-ever online shopping experience, making it simpler for customers to find what they want rapidly, both online or in their nearest B&Q store.

B&Q's former website was repeatedly found wanting in surveys of online experiences. In Which?'s annual report on online shops last year diy.com came last out of 96 sites surveyed - down one from the number 95 position the previous year.

Attracting over 3.5m visitors a week - with over half using mobile access -diy.com now offers over 40,000 products, the most extensive range of home improvement items available for home delivery from any omnichannel retailer in the UK.

B&Q is also launching a new click-and-collect service to replace the reserve-and-collect service. The new service allows customers greater freedom to purchase products online and to collect them next day from one of B&Q's 360 stores.

The new website also presents a range of content to inspire and help customers throughout their home improvement journey, from browsing and shopping to completing their home improvements.

The new diy.com is built on intelligent design to support a stream of innovations that will be launched throughout next year.

Mike Durbridge, director of omnichannel at B&Q, said: "We're investing over £60m in developing B&Qs internet platform to make it really easy for customers to get everything they need, easily and conveniently, for their home improvement projects.

"Diy.com is the biggest category-specific home improvement website in the UK. The new site now offers our 3.5 million visitors an unrivalled range of home improvement products, is more easily accessible for mobile users, is an amazing source of inspiration and advice, and in the coming year, lots more innovative content and services will be added."

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