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B&Q slashes loft insulation to just 84p a roll

Published: 17 February 2010
DIY chain could instigate another price war after announcing a four-day extravaganza, with triple packs of insulation offered at £2.50.
B&Q slashes loft insulation to just 84p a roll
The promotion, dubbed B&Q's 'best ever deal on insulation', follows a similar move by the retailer last February, when it slashed the price of loft insulation to £1 a roll to mark the opening of its New Malden store.

Focus DIY followed suit, sparking a loft insulation price war. The following month, both retailers slashed the price of Knauf's Space Blanket loft insulation, with Focus running a four-day 'buy one, get three free' promotion.

The price war was criticised by the Builders' Merchants Federation (BMF) and described as 'loss leading'. The federation added that, while the deal was aimed at homeowners, there was nothing to stop tradesmen from stocking up on the cut-price insulation, leaving merchants struggling to shift their stock.

The latest B&Q promotion will run from Friday, February 19 to Monday, February 22, with triple packs of its own-brand DIY loft insulation on sale for £2.50 - equating to just 84p a roll.

B&Q director of building commented: "We've just experienced the worst cold snap for many years and with money tight people are looking for ways to keep warm and save money. This is the firs time ever a roll of loft insulation has been sold for £0.89p at B&Q so it's never been cheaper to do the single most effective thing you can do to green up your home and save money."

The move ties in with B&Q's latest partnership with Virgin Money, designed to get homeowners to see the financial benefits of insulating their houses. The campaign, part of the Prince of Wales' Start Initiative, saw Virgin founder Sir Richard Branson and Euan Sutherland, ceo of Kingfisher UK and B&Q, lend a helping hand in insulating a London couple's loft last week.

Comments

Published prior to March 2014
By David
just bought 5 rolls from focus for 16 after filling in a form to get a 4 discount. a 2 door nissan micra can take 5 rolls with a lot of squeezing. the rolls are 100mm and cover a 13.89m squared area. i think the government puts money into this kind of energy saving product to reduce carbon footprint. but focus make out they are the ones to give it away cheaply.
Published prior to March 2014
By DEREK JONES
haveing tried to buy the said promtion of loft insolation on 4 visits to local erdington store starting sat morning at 10.30 am to told stock was due in at 12am revit at 1pm told try later later told not due till monday on sale first thing visited store monday at 8am to be told not in try later have phone now being told not due in till tuesday pm when l asked if it would be at the advetised price told dont no l asked why advertise a product that you dont have in stock to be told we had 20 palletts why was l kept being told to try latter when its not now due till after promtion has finished
Published prior to March 2014
By Ltdedition
Considering I was quoted a price of 600 by an Energy Trust installer,to insulate my loft. I have saved 500 if we do it ourselves. Thank you for the great deal. When will solar panels become affordable? That is my next project next year.
Published prior to March 2014
By Chris Fosbury, Eifion Stores
I agree that the B&Q insulation could be unfair but nobody seems to care that many of the big-boys are selling energy saving amps at a subsidised price as low as 10p each (e.g. Robert Dyas), while us hardware independants can't even buy them at less than 1.99 + vat wholesale.

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