B&Q has signed a one-year deal to sponsor Channel 4's property shows including Property Ladder, Grand Designs and Location, Location, Location.
The deal, described by B&Q marketing and customer proposition director Jo Kenrick as "one of our biggest ever TV sponsorship deals", will start from January 1 next year, running across C4, More 4, On demand services as channnel4.com/4homes.

Last week the retailer also confirmed that it's new advertising campaign will mark a return to using real staff in the ads.