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B&Q says 'Let's do it together'

Added: 25 March 2011

DIY Week was given a preview of the ad at a press conference today and, while Kingfisher group chief exec Ian Cheshire admitted some of the footage was staged, the majority of DIY disasters on film are actually genuine! What were these people thinking?

The commercial, which is the first in a series of ads, will make its debut on ITV tonight, as part of B&Q's campaign to 'make DIY easier'.

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