Essential reading for retailers and suppliers in the home improvement market

B&Q goes after the grey pound

Published: 27 January 2008
B&Q will shortly unveil a new range aimed entirely at attracting a market of 25 million over-fifties.
The range comprising 450 products, which will be doubled to 900 by the end of the year, will be identified under a new 'Can Do' label.

The extensive range, for older or infirm shoppers, includes easy-grip electric plugs, garden equipment with ergonomic handles, and remote control overhead extractor fans for kitchens.

The logo will be displayed on shelf edging.

The move follows work with the Disabled Living Foundation, who has accredited many of the products on offer, and worked with B&Q in product selection.

In a separate move, B&Q recently announced it will be supporting Help the Aged in a wide range of initiatives – from skills sharing and fundraising to campaigning on the Lifetime Homes standard, an initiative to make newly-built homes adaptable to the needs of old, and disabled people.

Claire Finch, B&Q's community social responsibility co-ordinator, said: "We have a number of similar priorities in the area of diversity and we know we can share ideas and support each other to ensure a positive future for our older customers and colleagues."


(Your email address will not be published)
9 + 7 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories