Alyson Lockley has been appointed as the new head of own brand at Argos.
She will be responsible for leading the development and delivery of the own-brand strategy at Argos, which has committed to building its own brands to become a £1.5bn business, representing a third of all sales, by 2018.
Argos marketing director Stephen Vowles said: "Alyson joins us at a really exciting time for our own-brand team, and one of her first priorities will be to oversee the exciting launch campaign for our new furniture and homewares power brand, Heart of House
Ms Lockley was formerly with Johnson and Johnson, where she was senior marketing director for Johnson's Baby for the Europe, Middle East and Africa region. She brings extensive own brand experience, including three years at Boots delivering campaigns for 17 Cosmetics and Botanics.