Essential reading for retailers and suppliers in the home improvement market

Argos launches viral online campaign

Published: 9 October 2007
Argos is promoting its largest ever catalogue with a viral campaign dominated by a giant sweet jar standing over two metres tall.
Argos launches viral online campaign
The campaign, which runs until Christmas, will highlight Argos' range of 18,000 products and drive awareness of during the festive period.

For the campaign, Argos commissioned the construction of a huge jar and filmed a silent comedy that shows it being filled with products from the catalogue.

Launched on October 10, an interactive 3D giant jar and the film showing the filling of the giant jar can both be found at

Once on the website, users are encouraged to guess the number of Argos products held within the jar. The person with the closest guess, which will be drawn on December 20, will win all the items in the jar (or £10,000).

Jim Clear, online marketing manager, said: "We recognise the growing importance of viral and social media as a means to communicate with the diverse online audience.

"With this in mind, Giant Jar has been created to stand out and reinforce the huge range of products we sell in a fun and innovative manner."

Following the shoot all the products used to fill the giant jar were donated to Leukaemia Research, Argos' charity of the year.

The toys will be distributed in Great Ormond Street hospital on Christmas Day to children suffering from Leukaemia.


(Your email address will not be published)
5 + 5 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories