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Araldite relaunches adhesives range

Published: 1 February 2012
Araldite is relaunching its entire product range with new formulations and in new environment-friendly packaging.
Araldite relaunches adhesives range
All Araldite products are now being made available in bold modern packaging, which is more environment-friendly since the card and plastic which make up the clam pack are entirely separable and recyclable.

"We know that today's consumers care about the environment, and responsible brands need to respond to that," said Araldite marketing manager Jean Luc Pieau. "This is why Araldite has chosen to invest in re-designing its packs to be in step with the trends as well as demonstrating a strong sense of commitment to the environment. We also want to support our retailers by ensuring that our packs add impact at the point of purchase."

The new packaging highlights the Araldite brand and is designed to be an eye-catching addition to the carded adhesives fixture in store. Key product information is communicated on the front of the pack in text and graphic formats, including cure time, applicable substrates and some example gluing tasks. More detailed product information is featured on the rear of the packs. The various sub-brands are identified with clear colour flashes on the front of the packs.

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