Amefa UK, owners of the Dine, So Eat and Richardson Sheffield Brands will sponsor this year's Best Multiple Housewares Retailer award.
The Sheffield-based firm recently acquired the Richardson Sheffield brands and business interests.

Martin Russell managing director of Amefa UK said: "We are delighted to be involved with this year's awards as a major player in the cutlery and knife categories.

"We felt it was important to put something back into the industry and be part of an award scheme that helps recognise businesses that are setting the pace in today's highly competitive environment."

Britain's Best Retailer Awards showcase top-class performance by retailers across three sectors – diy, garden, and housewares.

They reward achievement, excellence, and year-on-year every retailer raises their standards to be awarded an accolade.

Winning a Britain's Best Retailer Award sets retailers apart from their competitors and is a demonstration to their customers of the effort and hard work in becoming the best in the field.

Britain's Best Retailer Awards will take place at The Hilton Manchester Deansgate on Wednesday November 7, 2007.