Amazon is reportedly planning to introduce its first checkout-free store in Britain as it looks to expand its high-tech experience for shoppers. Bosses are eyeing up sites near Oxford Circus in London for the ‘Amazon Go’ shop – its high-tech retail brand which it currently only offers in the US.
Sensors, cameras and computer vision technology tracks shoppers as they pick up items and the customers are automatically billed on an app as they leave. The company’s US executives are looking at sites in London ranging from 3,000sq to 5,000sq ft for the proposed store which would be its flagship shop in Britain, The Sunday Telegraph reported.
The store would be the first of its kind in Britain and pave the way towards a cashless shopping experience in a store with no checkouts. One tech expert said Britain was known for “adopting technology quickly” and the UK is therefore an ideal country for Amazon to experiment. “Amazon is still in the phase of demonstrating the technology and showing the concept works. I have no doubt Amazon has big plans for the US, but the UK is a really good place for it to come next,” Analyst Marina Koytcheva of CCS Insight told The Sunday Telegraph.
The Silicon Valley company opened its first Amazon Go store in the US in January, and it now has seven shops there. It is also considering opening several Go branches in US airports, according to Reuters. The firm reportedly wants to open at least 3,000 Amazon Go stores in the next three years, as it plans to use its technology and advanced data insights to modernise the shopping experience for its customers.