Essential reading for retailers and suppliers in the home improvement market

Dulux

Dulux is the UK's leading brand of premium paint. The company is at the very forefront of innovation and offers a wide range of products from standard emulsion, to category-leading developments such as Light & Space. The Weathershield portfolio of durable exterior paints completes the offering. When it comes to colour expertise, Dulux's reputation is second to none. An international team of colour forecasters is responsible for identifying upcoming trends in interior design. This information is then reflected via a comprehensive range of ready-mixed colours, and an unrivalled in-store colour mixing service that gives consumers direct access to over 1,200 colours. The brand's unique consumer understanding has led to the development of Dulux PaintPod, which offers consumers the easiest, fastest and cleanest way to paint, and so will help encourage more frequent painting, thus growing the category and increasing retailers' profits. For guidance, inspiration and to find out more, go to www.dulux.co.uk

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