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14.6% increase for Home Hardware spring promotion

Published: 6 February 2013
Home Hardware says it has achieved another record-breaking print run as it launches its latest spring promotional brochure.
14.6% increase for Home Hardware spring promotion
The organisation printed over 1.3m of its Christmas brochures - the highest ever for a single Home Hardware promotion. And now over 1m spring DIY and housewares brochures and leaflets have been ordered by Home Hardware retailers, an increase of 14.6% on the previous year.

Home Hardware's price-aggressive campaign launches to the public next Monday, February 11, via a four-page leaflet and 16-page brochure. It features big savings on DIY brands such as Dulux, Vax and Flymo, and on housewares brands including Russell Hobbs, Morphy Richards, Horwood, Kitchen Craft, Brita, Salter and Stellar.

Home Hardware says the increased print runs are down to existing members increasing their volumes, along with several new retailers switching to Home Hardware for their marketing. Most members choose to use Royal Mail door-to-door distribution.

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