Essential reading for retailers and suppliers in the home improvement market

Research suggests Cyber Monday spending will be bigger than last year

Published: 28 November 2016 - Jenny Wonnacott

New research from BHS.com reveals that 14% of people plan to spend more during Cyber Monday this year (28th November) than they did in 2015, and just 5% expect to spend less.

BHS.com has a number of offers for Cyber Monday including 50% off all hampers; 25% off all gifts; 60% off freshwash bedding; 50% off bedding sets; 50% off Royal Doulton glassware and up to 40% off all women’s fashion. It will also be offering free deliveries for items bought between Monday 28th November and Wednesday 30th November.

The newly-formed online retailer had a strong Black Friday. The value of sales between Monday 21st November and Friday 25th November was 232% higher than the same five days the previous week. The value of sales on Black Friday itself was 239% higher than the previous Friday.

The younger age groups are likely to see the biggest increase in spending on Cyber Monday, as 36% of those aged 18 – 24 plan to spend more on this day, compared to 5% who think they will spend less. The corresponding figures for those aged 25 – 34 are 21% and 7%, but for those aged 55 – 64 they are 6% and 4%.

Of the 6.9 million people planning to spend more, 1.9 million expect their increased expenditure to be at least £100. Some 241,000 people plan to spend at least £500 more.

BHS.com has revealed predictions of a lucrative Cyber Monday following a successful Black Friday
BHS.com has revealed predictions of a lucrative Cyber Monday following a successful Black Friday

On a regional basis, 20% of people in the East of England plan to spend more during Cyber Monday compared to 4% who plan to spend less, and this is followed by London where the corresponding figures are 19% and 6%. 

BHS.com managing director David Anderson said: “As an online retailer in the UK, Cyber Monday is an important time of the year for us. Last year, the nation spent £968 million in sales during Cyber Monday, a rise of 34% on 2014 and our research suggests that this year could see further growth.” 

In September, BHS relaunched in the UK as an online retailer, and since then it has rolled out a number of lines to build momentum in the UK retail market. It currently offers lighting, kitchen dining, bedroom and bathroom ranges, and also a selection of men’s and women’s clothing. Over 60% of its customer purchases are now made on mobile devices.

Source: BHS

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Do you know enough about the General Data Protection Regulation (GDPR) and what your business needs to do to comply?



Latest reader comments

re: Bunnings Warehouse opens biggest store yet in Greater Manchester

Vicky Huck
Visited the new Sandbrook store yesterday,never before have i come across such friendly and helpful staff,one lady came rushing around the ...

re: Hardware store wins fight against music licence body

Ron Edwards
You might be interested to know that music released before 31 December 1962 is now public domain and does not require a PPL licence. You ...

re: Toolstation.com excels in Which? website survey

Mr Ron Diggle
Unfortunatly I cannot remember the young ladies name who served me, but she was very polite and efficient with a lovely smile, it was a ...

re: Recalls for fire- and shock-risk heater and adaptors

Gary
Thjis was still on sale in Home Bargains in January in 2018....

re: B&Q flowering plants to be grown free of bee-killing pesticides

Paula Olde-Wolbers
Dear Miss Bradley,You state that none of the flowering plants you sell will be grown using any pesticide containing any of the nine ...

Most read stories

Jobs Board

Area Sales Manager - South

South

Generous OTE + Car + Bonus + Benefits

DK Tools Ltd is looking to appoint an Area Sales Manager to join their progressive team in the fi...

Apply