Essential reading for retailers and suppliers in the home improvement market launches new tile and floor e-superstore

Published: 19 September 2019 - Fiona Garcia
L-R: Supply chain manager Carmen Lupei, operations director Callum Tasker, and Tile and Floor Superstore manager Heather Mcveigh
L-R: Supply chain manager Carmen Lupei, operations director Callum Tasker, and Tile and Floor Superstore manager Heather Mcveigh

The rapidly-expanding online builders’ merchant has added a sixth portal to its family of e-commerce building material retail platforms, serving both professional contractors and DIY enthusiasts throughout the UK.

The new online superstore,, carries more than 5,000 flooring products, including marble and porcelain tiles, laminate flooring and carpet tiles.

The new launch complements the company’s existing and successful portfolio of websites -,,,, and - that already generate in excess of £38million in revenue. CEO Andy Dunkley said: “This is our sixth online superstore for specialist building supplies and materials, and grows our range of available products to a total of more than 75,000 across all of our websites as well as opening up a significant market opportunity for us as a growing firm. 

“With the building and construction materials sector having seen very little change despite the huge technological advances experienced by many other industries, we believe that the market is generally overpriced, and that customer service is undervalued. We have a clear aim to disrupt the traditional building merchant sector in a positive way, bringing the benefits and service ethos of leading-edge e-retail to the construction materials market. “

“So far, our approach is proving extremely popular with our established five platforms continuing to perform well. The launch of this latest tile and floor superstore builds on this success by offering customers an even wider range, enabling us to serve them better.”

Established in 2008 and previously known as Construction Materials Online, now employs a 100-strong team at its new headquarters in Plymouth.

Private equity house, Key Capital Partners (KCP) invested £8.65million in the business in 2017 giving it a majority stake. As part of the deal, KCP partners Mike Fell and James Excell joined the board, saying at the time that the company recognised huge potential in the digital business.

Mr Dunkley added: “Once again, our in-house team of e-commerce developers has created a bespoke platform, providing a market leading user experience. As ever, providing customers with the advice and support they need to make their purchase decision is central to our offering.”


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