Essential reading for retailers and suppliers in the home improvement market

Ideal Shopping Direct to broadcast live on ITV

Published: 1 August 2019 - Fiona Garcia

Multi-channel home shopping retailer, Ideal Shopping Direct, has partnered with ITV to broadcast live shopping hours from Ideal World, on TV channel ITV1 from today.

This partnership will allow Ideal Shopping Direct the opportunity to broaden the reach of its two flagship brands – Ideal World and Create and Craft - to a new audience.

Currently UK customers can access both Ideal World Create and Craft via Freeview, Sky, Virgin, Apple TV, Amazon Fire, mobile apps and online at their respective websites, and

Ideal Shopping Direct CEO Jamie Martin said: “ITV1 is the premiere and market-leading entertainment channel in the UK and I am delighted that Ideal World and Create and Craft will be broadcast on the number 1 TV channel in the UK. Ideal World and Create and Craft will be the first TV shopping channel in the UK to broadcast in true High Definition as specified by Sky and the multi-million pound investment in HD equipment is all part of Ideal Shopping Direct’s multi-channel retail strategy as the company navigates the digital waters of media proliferation.”

Ideal Shopping Direct will be simulcasting broadcasts to ITV between midnight and 3am from August 1.


(Your email address will not be published)
7 + 4 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories