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The making of John Lewis' latest TV ad

Added: 23 September 2011

Behind the scenes of the department store chain's newest TV commercial, launched to support its Never Knowingly Undersold price promise.

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What do you think?

Which product lines are hardest to merchandise?

With all the extra social distancing measures retailers have been forced to put in place, floor planning, product positioning, creative merchandising and POS displays are more crucial than ever.
But which of the following product categories do you feel are the most challenging to merchandise?








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