DIYWEEK.net

 

Soudal to become official sponsors of the Belgian Cycling Project

Published: 29 July 2014
Sealant and adhesives manufacturer Soudal has joined forces with the Belgian National Lottery to sponsor the Belgian cycling team until 2020.
Soudal to become official sponsors of the Belgian Cycling Project
The name Lotto-Soudal will adorn the jerseys of Marc Sergeant's cycling team as chief sponsors for at least the next six years.

For Soudal this sponsorship forms part of the company's strategy to increase its brand recognition through selected sport sponsorships.

This strategy first took hold in 2010 when Soudal sponsored the Belgian premier league team KvC Westerlo.

In 2013, the Soudal logo featured on the Lotto-Belisol outfits worn by the Belgian cycling team during the Tour De France, and in 2014 Soudal became a full co-sponsor of Lotto-Belisol.

Founder and chairman of Soudal, Vic Swerts, said: "Soudal is active globally in more than 130 countries, with branches in 44 countries covering all continents.

"Cycling too has become a global sport and is hugely popular in many countries in which Soudal operates.

"The highly positive feedback regarding our cooperation with Lotto-Belisol over the past few years has induced our decision to take the next step, which will certainly help us to increase awareness of the Soudal brand amongst users of our products: private handymen and professional craftsmen worldwide."

Comments


(Your email address will not be published)
5 + 4 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories

https://www.diyweek.net/soudal-to-become-official-sponsors-of-the-belgian-cycling-project