The UK's leading masonry paint brand Sandtex has signed a deal to sponsor Sky Sports News at Ten for 17 weeks.
The 10-15 second idents will run from May 1 to August 31 and will raise awareness of and reinforce the brand's identity.
To coincide with the launch of the ident, Sandtex is running a 17 week competition where it will give away a super car driving experience each week.
Marketing manager for Sandtex, Julie Olsson, said: "As an exterior brand, Sandtex needs to create good cut-through during the spring/summer months, which is why investing in this highly-targeted Sky sponsorship opportunity is very timely for us as a brand.
"The idents carry a strong message about Sandtex's renowned durability and long-lasting performance. The story of the lighthouse standing the test of time, unlike the lighthouse keeper, memorably delivers Sandtex's key attributes to protect, perfect and preserve."
To enter the competition visit sandtex.co.uk, skysports.com or Sky Mobile.