Gardeco has announced the appointment of Stephen Biden as its new UK sales manager.
Mr Biden has a strong background in the garden centre industry, having operated at director level at a number of major companies including William Sinclair Horticulture.
"I have joined Gardeco at a very exciting time," Mr Biden commented, "as they are poised to launch a number of innovative and groundbreaking products aimed at generating incremental sales for garden centre retailers."
He added: "My contacts in the industry are used to me turning up with unique products and a different slant on marketing. I can assure you all, you will not be disappointed!"