As part of its expansion plans, the company appoints two new members to its sales team and looks for larger premises.
Stewart Tilling will cover the West Midlands and west of England through to Cumbria and Stephen Hill will look after the North East and East Midlands.
The South, Scotland, Ireland and existing North West clients will continue to be covered by Gerry Bond and his Sales Agent team.
Mr Tilling has worked for a number of big names in the bathroom industry, including Bathroom City, Porcelanosa and Smiths Bathroom Distribution.
Mr Hill has over 25 years experience in bathrooms, having been an area and account manager for H&R Johnson and an Armitage Shanks regional sales manager before establishing a successful specialist brassware company.
Both their roles will include expanding Impulse Bathrooms penetration in new markets such as social housing and new build as well as developing existing market sectors.
Impulse Bathrooms is also currently looking at new, larger premises to provide much-needed additional warehousing and office space together with a showroom to display their bathroom products to customers.
"This is all part of our strategy for growth," said Imperial Bathrooms UK general manager Gary Hawkins. "We are building a stronger brand presence as befits a major global brand. The group sees the UK as a key market and is investing heavily in the future. As well as extra staff and larger premises, we also have a raft of new products under development for the retail sector."
He added: "Quite honestly, we expect a number of brands to fail to survive the credit crunch and we then look forward to a more stable marketplace where nonsensical and unsustainable price cutting is no longer the order of the day."