DIYWEEK.net

Sealants and adhesives manufacturer Bond It has renewed its sponsorship of the Huddersfield Giants Super League rugby team.
The business, which has its head offices and main production facilities on the outskirts of the West Yorkshire town, will once again be the team's main sponsor for the 2015 season.

"We first became an associate sponsor in 2013 before stepping up to the role of main sponsor in 2014," said Bond It marketing manager Kirstie Cooper. "We see the on-going commitment to the Giants as a highly important one. It reflects Bond It's focus on being a socially-responsible business and our desire to give something back to the local community, who are so crucial in both supporting and contributing to our commercial activities.

"The sponsorship also offers a number of high-profile marketing opportunities and the chance to further boost awareness of our brand."

Many followers of rugby are trade professionals and other demographic groups central to Bond It's customer base.

The Bond It logo will appear on the front of players' shirts, on hoardings around the Giants' home stadium - The John Smith's Stadium in Huddersfield - and on the team's website.