Tim Stainton has been appointed commercial director at Gardman taking responsibility for running all purchasing and sales functions.
Mr Stainton joins from Techtronic Industries where he was commercial director. He has also held positions at The Cauldwell Group and B&Q.
Gardman ceo Mark Pearson said: "We have appointed Tim because of his appreciation of the UK's gardening industry and the excellent experience he has in both sourcing and marketing garden products."
Mr Stainton said: "I am really excited about the challenge ahead and look forward to working closely with the very successful team at Gardman."