DIYWEEK.net

Leading garden care company Evergreen Garden Care (EGC) has announced changes to its leadership team, effective from Tuesday 3rd January 2023.

After working as a Marketing Director for two years at EGC, Ian Hepburn will be leaving the company, with Rich Fisher succeeding him from January 3rd, 2023.

Rich, the previous Category Management & Customer Marketing Controller transitioned to the position of Head of Marketing on Tuesday 3rd January. Rich joined Evergreen in October 2019, and in the subsequent three years has led successful management responsibilities for shopper marketing, category management & insights, the EGC trade academy, alongside the sustainability function too. It is now an appropriate time for Rich to transition to a more strategic role, and lead the consumer marketing, category development, customer marketing and sustainability strategy for the UK.

Rich Fisher comments: “I’m delighted with the opportunity to lead this key team within the business. The colleagues who have been working with me for the last few years know that I’m all about simplifying gardening for shoppers and consumers and ensuring they get the best possible results – and I plan to keep that focus going forward.

“We have a brilliant family of brands at Evergreen and the unique opportunity to keep leading the way in this extraordinary industry. I’m keen to get started and look forward to working with customers and colleagues alike.”

Fisher will be working on the following EGC brands: Miracle-Gro, Levington, Roundup and Weedol.