Sales director, Andy Abraham, will manage Crest Garden's new sales team which is made up of 12 people.
Crest Garden was formed in December last year by ex-Solus md Nick Davies. This new sales team forms part of plans by Mr Davies to gain a foothold in the garden wholesale industry.
The new sales team is made up of Neil Williamson, Jo Williamson, Sam Thornley, Helen Thompson, Bobby Fisher, Spencer Goodall, Jon Davis, Stuart Miller, Robert Kerr, Andy Roe, Andy Campion and Gary Collins.
Mr Abraham said: "The Crest Garden sales team comprises 12 knowledgeable, well-known and respected sales agents who have many years practical experience in the industry.
"Garden centres can rely on these people to provide industry leading standards of category management which will ensure the maximum return from the Crest Garden ranges."
Crest Garden is the process of launching its autumn range of products which will be revealed at Glee 2014.