Former Plasplugs sales and marketing director Paul Boyce has moved to its main rival as CEO of European operations for QEP.
Mr Boyce left Plasplugs late last year after 17 years with the company, and took up his new role on January 7.
QEP is a US-based business which describes itself as the worldwide leader in tiling tools and flooring solutions. It subsidiaries include Vitrex of Lytham St Annes, Plasplugs' main rival in the UK tiling tools market.
In total, QEP has more than 30 facilities worldwide, supplying a portfolio of over 3,000 products to more than 70 countries, with sales in excess of $200m, selling to diy and professional channels. Customers include home improvement retailers, merchants, specialist distributors, export markets and OEMs.
As CEO of European operations, Mr Boyce is directly responsible for Vitrex in the UK, PRCI in France and QEP in Ireland.