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B&Q aims to take the fear factor out of DIY

Added: 27 April 2011

The 10-second virals are B&Q's latest bid to help the British public combat its fear of DIY, while marking the launch of instore demos for customers across all 330 B&Q stores.

The three online clips feature a comic take on the famous Psycho shower scene, shown here, a recreation of the axe scene from The Shining and a clip from supernatural horror The Poltergeist. But be prepared for fingers in ears - there's still a lot of screaming!!

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