Wayfair has announced it will open a pop-up showroom in London on 1 August. The event is being held for one day only at an immersive Soho townhouse to discover a world of destination-themed interiors trends, and specifically revealing its Christmas 2019 range. Trends include ‘retro Palm Springs’, ‘wild Serengeti’ and ‘Scandi Christmas’.
The company has also said a free craft workshop will be held at the event, and visitors will be encouraged to shop the products displayed via iPads provided at the venue.
Wayfair has made its name as one of the largest online destinations for home products, with a selection of more than 14 million items across home furnishings, décor, home improvement, and housewares. However this is the retailer's first venture as a bricks and mortar store, despite seeing success in the digital age. Wayfair also announced the launch of its first store in Massachusetts in the US which will open later this autumn. Shoppers visiting the soon-to-open US store will be able to immediately purchase an assortment of products as well as place orders for delivery to their homes.