Homebase has today announced deals have been signed with furniture and flooring specialist, AHF Furniture and Carpets, Denby, the Derbyshire based manufacturer of high-quality ceramics and homeware, and luxury bedding and bathroom brand Bedeck, to become concession partners with the home improvement and garden retailer. These new concession partners will further expand the range of furniture, soft furnishing and homewares now available in Homebase. This is the latest in a series of concession announcements made by Homebase over the last 12-months, with partnerships already in place with Ponden Home, Tapi and Silentnight.
Homebase appears on solid footing, delivering a 21.8% jump in gross profit and £100million cost savings, as the turnaround programme is in full swing with store closures, rent reductions and re-introduction of concessions and popular ranges.
Homebase also recently announced its acquisition of Bathstore, saving the bathroom specialist from administration and considerably strengthening its own bathroom proposition. The move will bolster Homebase’s bathrooms offer both instore and online in a deal that sees the home improvement chain take control of Bathstore’s website, intellectual property, as well as 44 stores and all remaining stock. The company has today announced Ian Penney will be made director of Bathstore, and will be responsible for the roll out into Homebase and its digital offering.
Damian McGloughlin, CEO of Homebase, said: "We have been working tirelessly over the past 12-months to rebuild our range and offer as part of our wide-ranging turnaround plan. Reintroducing complementary concessions is a key pillar of our strategy, and we're delighted to have three new partnerships.
"All three brands have solid reputations for quality products and are a perfect fit for us as we continue to build our offer. We want to be the destination for home and garden improvement projects and working with partners such as Denby, AHF and Bedeck will support our efforts in achieving this goal."