DIYWEEK.net

 

ERA launches Independents' Amnesty scheme

Published: 13 April 2017 - Fiona Garcia
 

ERA, the UK’s home security specialist, has launched a new scheme for 2017, aimed at supporting independent merchants who are looking to turn the tables on slow-moving stock.

The Independents’ Amnesty scheme has been developed by ERA to eliminate the hassle that frequently discourages independent merchants from moving to a new brand. Offering cost-effective solutions for removing old product, along with high levels of point of sale (POS) and marketing support, the Independents’ Amnesty scheme has been designed to provide an easy transition between old stock and new, ERA branded products.


ERA distribution marketing manager Tania Tams said: “Changing brands is never an easy step for any retailer, even if current stock isn’t selling well. We are keen to ensure that we are doing all we can to support our independent customers in maximising in-store sales and the new Independents’ Amnesty scheme allows us to do just that.”

Incorporating a tiered approach, the scheme includes a choice of three packages – Gold, Silver and Bronze – to suit the customer’s budget.  Alongside a percentage of support for stock removal as well as marketing support, the scheme will enable merchants to work closely with their ERA representatives to determine stock selection, and will include ongoing advice and guidance to ensure successful in-store sales figures of the new products.
 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

Range Review: Autumn/Winter prep


As we near the end of the summer season, which category is the biggest for you in the build up to autumn and winter?






Latest reader comments

re: Homebase announces CVA proposal and will cut thousands of jobs

Whisper
Real shame, this was once a brand with an identity and had a strategy of concessions in Habitat , Argos , coffee shops and other concession ...

re: Clas Ohlson to close Croydon store, as it continues to “optimise” UK store base

Dene Presley
this is what is happening because of future technology as the internet shopping is on a rise It’s sad news this shop is closing It’s a ...

re: Long reach sander from QEP

Dermot Connaughton
I want one of these immediately for a house I'm doing up with very high celings.Where in Ireland can I buy one or would you please supply ...

re: New Flashing Tape from Sylglas Fuels Profit Boost for Retailers

Gel Jones
Responding to a TEN YEAR old post is not the way to ask!Heard of Google?...

re: Toolstation.com excels in Which? website survey

Graham Bel
I was served by Alisha today and would like to say she was very accommodating and would recommended anyone to be served by her, thankyou ...

Most read stories

Blog and Comment

Dawn of a new age in customer service

Customer service used to be about answering telephones and responding to written requests, but our fast paced, social media driven society ... Read More >>

http://www.diyweek.net/era-launches-independents-amnesty-scheme