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ERA acquires Y-Cam to accelerate growth in smart security market

Published: 20 February 2019 - Fiona Garcia

The home security specialist has purchased British smart security pioneer Y-cam, taking on its cloud system and range of security cameras, alarms and sensors.

ERA says the acquisition will make it “one of the most advanced and capable providers of smart security solutions for the home”.

The addition of Y-cam’s proprietary cloud platform, alongside its range of award-winning cameras, alarms and sensors, will provide ERA with greater expertise in the sector and substantial potential for further growth.

According to a recent GFK Global report, the UK is the fastest-growing smart home market in Europe and smart security products have the second highest level of appeal after connected entertainment devices.

ERA CEO Darren Waters said: “This acquisition is an important strategic move for ERA. Rapid growth in the connectivity of British homes, coupled with a big increase in consumer awareness, means that demand for trustworthy smart security technology is increasing rapidly.

“Unlike many other businesses in the sector, we’re building our smart capability on 180 years of home security expertise; this unrivalled experience gives massive confidence to trade partners and end-users alike. The acquisition of Y-cam puts ERA right at the forefront of the smart security market”.




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