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ERA launches Independents' Amnesty scheme

Published: 13 April 2017 - Fiona Garcia

ERA, the UK’s home security specialist, has launched a new scheme for 2017, aimed at supporting independent merchants who are looking to turn the tables on slow-moving stock.

The Independents’ Amnesty scheme has been developed by ERA to eliminate the hassle that frequently discourages independent merchants from moving to a new brand. Offering cost-effective solutions for removing old product, along with high levels of point of sale (POS) and marketing support, the Independents’ Amnesty scheme has been designed to provide an easy transition between old stock and new, ERA branded products.

ERA distribution marketing manager Tania Tams said: “Changing brands is never an easy step for any retailer, even if current stock isn’t selling well. We are keen to ensure that we are doing all we can to support our independent customers in maximising in-store sales and the new Independents’ Amnesty scheme allows us to do just that.”

Incorporating a tiered approach, the scheme includes a choice of three packages – Gold, Silver and Bronze – to suit the customer’s budget.  Alongside a percentage of support for stock removal as well as marketing support, the scheme will enable merchants to work closely with their ERA representatives to determine stock selection, and will include ongoing advice and guidance to ensure successful in-store sales figures of the new products.


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