Essential reading for retailers and suppliers in the home improvement market

ERA launches Independents' Amnesty scheme

Published: 13 April 2017 - Fiona Garcia
 

ERA, the UK’s home security specialist, has launched a new scheme for 2017, aimed at supporting independent merchants who are looking to turn the tables on slow-moving stock.

The Independents’ Amnesty scheme has been developed by ERA to eliminate the hassle that frequently discourages independent merchants from moving to a new brand. Offering cost-effective solutions for removing old product, along with high levels of point of sale (POS) and marketing support, the Independents’ Amnesty scheme has been designed to provide an easy transition between old stock and new, ERA branded products.


ERA distribution marketing manager Tania Tams said: “Changing brands is never an easy step for any retailer, even if current stock isn’t selling well. We are keen to ensure that we are doing all we can to support our independent customers in maximising in-store sales and the new Independents’ Amnesty scheme allows us to do just that.”

Incorporating a tiered approach, the scheme includes a choice of three packages – Gold, Silver and Bronze – to suit the customer’s budget.  Alongside a percentage of support for stock removal as well as marketing support, the scheme will enable merchants to work closely with their ERA representatives to determine stock selection, and will include ongoing advice and guidance to ensure successful in-store sales figures of the new products.
 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are you seeing stronger sales growth in hand tools or power tools?


Latest reader comments

re: Toolstation.com excels in Which? website survey

Yasminia Jackson
I Visited the Rochdale branch on the 12/05/18. Great service, Gee was very friendly and helpful. I Will call again....

re: Flooring Republic set for “monster growth” in UK

Linda Withecombe
FLOORING REPUBLIC This firm Has has lied and lied is totally unscrupulous in its business practices. I along with many others are still ...

re: Homebase introduces five-year guarantee on hardy plant range

JMB1
Hi, last summer I purchased to large round Buxus plants and I'm so disappointed as they have literally died over night! They have turned an ...

re: Independent Chichester DIY shop to close after almost 60 years

Fred
As featured in the James May TV series 'Man Lab' (Series 1, Episode 1), very sad....

re: Trago Mills fined £200k for illegally dumping waste

Betty Johnston
I was horrified to read that asbetos was found on a site belonging to Trago. Are these people so stupid ( and I use this word to be polite) ...

Most read stories