Argos unveils 2500 home essentials for AW17
Published: 25 July 2017 - Sue Deane
Argos launched its new AW17 range to shoppers on Saturday July 22, offering around 2,500 new products and featuring popular brands including Nespresso, Bose, Lego, Habitat, Samsung, Dyson and Sony.
“Whether it’s getting the kids ready for a new school term, updating the home or planning ahead for Christmas, we have everything our customers might need for the new season, all under one roof,” said commercial director Robbie Feather.
“It’s never been easier to get your hands on what you want. Our same-day Fast Track delivery covers 95% of postcodes, seven days a week, or you can pick-up for free at more than 800 Argos stores and 100+ collection points in Sainsbury’s supermarkets. We also have almost 80 digital Argos shops inside Sainsbury’s stores so it’s even easier and more convenient to shop with us.”
Argos’ new season home collection is based on five key trends with stylish, quality products available across its own brand ranges: Heart of House, The Collection and Home by Argos.
Inhabit is a nod to minimal living, creating a calm interior with wooden furniture in natural tones and botanical patterns on bedding. Native Earth features modern designs in warm colour palettes with ‘tribal’ patterns on rugs and towels. Dark Poetry offers rich navy tones on items from cushions to sofas, contrasted with gold framework lighting and marbled clocks. Forest Frost is a bathroom range with calm patterns while Artisan brings country styling to the home, featuring textured table and stoneware, wooden-topped white tables and stone hues.
New products are available from Hygena, a smart-living collection with space-saving solutions and stylish designs. Standout pieces this year include contemporary wire-frame tables and clean line sofas.
Exclusive to Argos, Cookworks is set to make a big impact this year with an updated new look and feel; customers can choose from 50 new products.
Further products for the home include Google Home, a voice-activated speaker powered by the Google Assistant, and the Nest Cam IQ, a powerful and intelligent indoor security camera.