Yale is running a major consumer marketing campaign called Security Spring Clean, designed to drive to demand for security products throughout the spring months and beyond.
The campaign outlines how homeowners can undertake a simple home security audit as part of their annual spring clean, with advice such as "change the locks on all external doors and windows", "update your letterplate to avoid fishing crime" and "check your burglar alarm is in good working order".
Consumers are then advised to visit their local hardware store for more information and to purchase the products.
The campaign is supported by an on-going programme of promotional activity in national and regional press, as well as on social media.
Yale has also produced a Security Spring Clean infographic and home security checklist, which can both be found on the Yale website as well as various online consumer publications.
"The annual spring clean is the perfect time for homeowners to undertake a simple audit in order to check their home's security is up to scratch," said Yale marketing executive Hannah Adkins. "Our Security Spring Clean campaign provides retailers with the tools to maximise springtime sales and helps build awareness of home security issues."