, BHETA’s industry-wide consumer-facing marketing initiative, now in its third year.
It will be the first multiple retailer to sign up to the campaign which will run throughout April. Wilko’s involvement follows on from a successful Meet the Buyer event held by BHETA back in November 2019.
Keeley Vernon, BHETA’s sector manager for DIY & Home Improvement who is driving the campaign commented; “It is fantastic to have wilko, a major retailer on board for 2020. Its engagement provides a great opportunity within our industry not only for the wilko brand, but also for BHETA’s supplier members and for the consumer; and will elevate the campaign to new level.
"Everyone at BHETA is very much looking forward to working with wilko on this new opportunity, and raising the profile of National Home Improvement Month.”
National Home Improvement Month uses the tagline ‘Love The Home You Live In’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point of sale and support material will again be available.