A long-established Somerset hardware store has been recognised for the level of service it provides to local people as an independent retailer.
Whiting & Son in Wells, which is the oldest-serving independent shop in the city, is only the second business to have been presented with a special plaque by Wells Civic Society.
"It's made by a local potter in terracotta and is a representation of Penniless Porch, the entrance to the cathedral, and it says 'For services to the community'," the shop's owner Michelle Machin told diyweek.net. "I really am very touched by it."
The accolade recognises Whiting & Son's contribution to maintaining the special character of the city's shopping centre.
Presenting the award, Wells Civic Society vice-chairman Philip Welch said: "Most British high streets are sliding into an identical appearance dominated by national chain stores, banks and estate agents, with the same look across the country, little interest in the local community and the loss of local shops providing everyday needs. Whitings have successfully resisted that unhealthy trend."
Whiting & Son is still run by the same family that established it in 1936. Mrs Machin is the third generation, and the fourth - her son Anthony - has just joined the business. The shop has 10 staff in total.
Along with the 3,000sq ft shop, Whiting & Son has been operating a transactional website for some three years and is now looking to incorporate a YouTube channel that will show customers how to do various DIY tasks, along with a forum allowing them to provide feedback and ideas.
"I'm using Anthony's expertise to assist us in being able to do these things," said Mrs Machin.
She added that part of the shop's success was down to being a member of Home Hardware. "Buying together makes a heck of a difference," she said. "It means we can compete against the big boys like Homebase and B&Q."