This weekend saw the launch of a new TV advertising campaign from Topps Tiles, which is adopting a more brand-led approach to its marketing.
The campaign, which will run on ITV, Channel 4 and Sky and Gold, aims to boost awareness of the Topps brand at both national and local level and aims to appeal more to consumers' emotions, drawing in a broader audience, as well as emphasising price.
Said head of marketing Robin Auld: "This is a hugely exciting time for Topps Tiles as we enter a period of strong brand growth. We are an ambitious business and want to build a stronger emotional and rational connection with our audience."