DIYWEEK.net

 

The internet proves a powerful tool for millennial gardeners

Published: 1 May 2019 - Kiran Grewal

Latest research conducted by Common Sense Gardening, an initiative from the Garden Group of the Crop Protection Association (CPA), reveals that 75% of millennials who garden use search engines to source advice and tips on how to grow produce. Although retailers offer advice, millennials still turn to the internet to get the advice they need.

“Although many large retailers provide training programmes on garden care products, this can be very basic at times. Employee knowledge is often restricted to the information contained on the back of garden care products,” said chairman of Common Sense Gardening, Gary Philpotts.

“This results in employees being unable to give millennial gardeners information, which in their technology driven world, they have become accustomed to receiving exactly when they want it.”

The recent research shows that social media influences 40% of millennial gardeners gardening decisions. YouTube is the most popular social medial platform, followed by Facebook and Pinterest.

“We advise that gardeners visit our website or follow us on social media to stay up-to-date with handy growing advice. The website is a fantastic resource and gardeners can find advice and tips around which gardening products to use and importantly, the latest guidance around product regulations, ” said Mr Philpotts.

It’s previously been reported that searches on Pinterest increased in 2017 and specifically around:

Cactus plants – 50% increase

Hanging plants – 60% increase

Terrariums – 70% increase

Indoor plants – 90% increase

The garden trend continues to grow, with more of a focus on lifestyle and wellbeing growing. Google searches for ‘air purifying plants’ and ‘aloe vera’ were up a whopping 550% year on year in 2017. Interestingly, Compost Direct also reports that 52% of people are using houseplants to purify the air in their homes.

This latest research from Common Sense Gardening backs up findings from the research it carried out in 2018 which highlighted that 25% of young gardeners believe garden care products are fundamental to the proper maintenance of their gardens. 

“The key thing the research has revealed is that when gardening, millennials are looking for information around how to successfully grow produce, their first ports of call are the internet and social media. We will continue to work with retailers and product manufacturers to ensure that millennials can find the help they need from an internet search which highlights Common Sense Gardening’s website.”

 


 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories

http://www.diyweek.net/the-internet-proves-a-powerful-tool-for-millennial-gardeners